Get More Leads And Sales

For Your Business

This is Brand Central.

Where Digital Meets Marketing.

Lead Generation

Get more leads and sales for your business using Facebook™ and Instagram Ads. From copywriting, to split testing, to the right images, to the ads strategy that actually finds your ideal customers and turns them into your next customer so you can predictably scale your business.

Sales Funnels

Send traffic to sales funnels that convert passersby to leads and then to actual customers. Maybe you have a website, but what you really need is a funnel focused on creating leads and sales in your business. What's the difference? Money in your pocket is the difference.

Messenger Bots

Ever wish you could be everywhere at once - serving customers, answering questions from potential buyers, and delivering value to new prospects. Well, now you can. Build relationships, start conversations and even sell to customers with messenger bots.

Automations

Get more leads and sales for your business using Facebook™ and Instagram Ads. From copywriting, to split testing, to the right images, to the ads strategy that actually finds your ideal customers and turns them into your next customer so you can predictably scale your business.

GET MORE LEADS AND SALES WITH FACEBOOK™ ADS

Have you tried Facebook™ ads and they've flopped? Or maybe you're crushing it already, but now that you've had a taste of it, you're ready to scale. Get a free audit of your Facebook™ ads and setup completely free, no strings attached, and no sales pitch (unless you tell us you want one!).


Leads are the life blood of your business


When you crack the code to getting consistent, quality leads, you gain the power to make better decisions for the future of your business. You start getting to decide who you work with and what else you can do with the time that was previously spent chasing leads. We use the power of Facebook™ ads to drive you leads so that you can make your mark on the world by doing what you do best.


We have a world-class team that not only gets clients real results, but who also coaches other Facebook™ ads agencies all over the world on how to get their clients results. What does this mean for you? It means you get to benefit from the trends and knowledge we gain from reviewing campaigns across industries. It also means that we are among the first to know when there's a change coming on the platform so we can make sure your campaigns are ready for them.


Want to see if we're a good fit to work together? Apply for a free strategy session with a no obligation, no strings attached free audit of your campaigns! No campaigns yet, don't worry - we'll let you know what you need to do to become traffic ready.


Here are some of the types of businesses we enjoy and get great results for. Don't know if you fall into one of these categories or if we can get results for you? Just click the button and apply for a strategy call. If we think it's not a good fit, we won't waste your time on a call!



Converting funnels are key


Funnels are a key ingredient in lead generation. If you don't have a funnel that converts well, even the best Facebook™ ad can't save you. It's like pouring water into a leaky bucket. We create funnels that convert so that every dollar you spend in ads counts!


Webinar funnels • Phone Funnels • Application Funnels • Sales Funnels • Tripwire Funnels • E-Book Funnels • Free + Shipping Funnels



Start chatting with your ideal customers


Messenger bots are revolutionizing lead generation by giving you the opportunity to form real relationships with your customers! Bots are another vehicle for you to send traffic through a process that takes them from complete stranger to a warm lead. They can save you time in customer service without sacrificing the quality of relationship people want from you.


Want to check it out for yourself to see how a Messenger bot works? Click the button below to test one out!


Bots are perfect for selling event tickets, delivering lead magnets, navigating a customer through the buying process, creating quizzes, and lots more!


As ManyChat Agency Partners and Messenger Experts, we've built bots for lots of use cases from lead generation, to customer service, to onboarding, to selling lots and lots of our clients products and services.



Get Your Time Back


Ever feel like you spend your day doing the same thing over and over again? Or wish you had more time to do the important things instead of tracking leads, making lists, and moving information between systems?


Instead of spending more of your time doing these mundane things, or more of your money hiring, automate your systems so your business can scale. Let us know what you need automated or book a call for a review of where we can save you time and make you more money!


Here's what our clients want you to know...

And Here's What Else Our Clients Are Saying...

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Coach

Lindsey M. - Dream Job Coach

"Karen is incredible! She was able to clearly break down, in simple terms, how we could maximize our spend and acquire new customers. In addition to all of that, she was able to use our stats to calculate exactly what targets we needed to hit and how to scale our business to hit our revenue goals using both live and automated webinars. I cannot her recommend enough!!"

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Insurance Agent

Teryl D.

"Karen is incredible! She was able to clearly break down, in simple terms, how we could maximize our spend and acquire new customers. In addition to all of that, she was able to use our stats to calculate exactly what targets we needed to hit and how to scale our business to hit our revenue goals using both live and automated webinars. I cannot her recommend enough!!"

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Medspa Owner

Lisa G.

"We started marketing with them on a smaller scale in 2016, but quickly became impressed with the results they produced for us and expanded our advertising budget with them. If you want proven results with your marketing dollars choose Brand Central Marketing. No more wasted marketing dollars for my small business since we found them."

Ready to put your leads on auto-pilot and scale your business? Book a call to see if we're a good fit.

Want To See How We Make It Happen?

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How we built $4+ Million in Leads for a Recruitment Firm

March 05, 20234 min read

Find out how we used a ManyChat bot to deliver $3.81 webinar registrations for a speech coach and then turned 16% of those attendees into purchases.

The Client

FCS is a nationwide recruitment firm in the US, focusing on behavioral health opportunities. They help employers to solve one of their most frustrating problems: finding highly qualified, motivated candidates for their behavioral health position openings.

They’ve been in business since 1982, and have over 3 decades of experience in Behavioral Health Recruitment. 

The Challenge

FCS came to us looking to find high quality, pre-qualified leads for their recruitment service. They requested leads to complete an application form detailing their job history, qualifications and a copy of their resume. FCS was looking for leads within their specific niche, ready to find a new job, and willing enough to complete the equivalent to a job application form.

We first started running ads using a lead magnet with advice on how to write the perfect resume. After receiving their free lead magnet, users were encouraged to apply for the free recruitment service. The lead magnet performed well and generated low cost per signup, but the conversion to leads who completed the application was low at 2.9% and CPL was $272.74 from 21 leads.

We tried different ad creatives for the resume lead magnet in our attempt to capture the right type of opt-ins – ones that would lead to completed applications. But all that did was alter the success of the resume opt-in, not the success of the application form.

We wanted to achieve the benchmark of completed applications coming in between $100-$200, as the cost per application usually increases when the user is asked to provide a lot of information. Each converted lead would typically result in between $10,000-$30,000 for the recruitment firm, dependent on the job role of the candidate placed.

The Solution

We started with the basics. Back to the data!

Of those who opted-in for the lead magnet, only 2.9% applied for the job-matching service. It became clear that not everybody who signed up for tips on how to improve their resume were necessarily the people trying to find a new job in the behavioral health sector.

We rationalized that a resume improvement opt-in could be appealing to anyone at any time of their career, or to people who were playing with the idea of finding a new position, but not ready to take action yet. Essentially, this type of lead magnet wasn’t exclusively appealing to those looking to find a new job.

That 2.9% conversion also told us that maybe the application page wasn’t compelling enough to drive applications.

We decided to remove the lead magnet entirely and send users directly to the application page. We used the same conversion campaign, optimized for leads and the same ad set with the same audience. We even used the same image which had delivered a good response rate for the resume lead magnet.

We altered the ad copy to make sure we were capturing the attention of our target audience. We also adjusted the landing page to make it more irresistible for visitors to complete the application!

The Results

We blew the benchmark out of the water…

Cost per lead reduced from $272.74 to $64.65. So far, we’ve delivered 28 leads at the new, reduced CPL. We also increased conversion from 2.9% to 5.2%.

From the same amount of ad spend, the previous strategy delivered 18 leads over a period of 69 days. With the new strategy we delivered 28 leads over a period of 35 days.

There are always multiple variables to consider when running funnels for clients – such as the niche, the avatar, the number of steps expected of the user… to name just a few! But this client, and these results, really demonstrate the importance of testing strategies that may seem unorthodox or counter-intuitive. Usually we wouldn’t go directly to a cold audience, especially with such a detailed application form before warming them up – but the results showed us that this strategy delivered the best performance!

Update...

Since the strategy update discussed in this blog, we’ve made a further strategy tweak and reduced the cost per lead down even more, down to $35 per completed application across 104 new leads.

To achieve this, we moved to utilizing lead forms within Facebook, rather than sending users away from the platform to a funnel. The lead form asks all the same questions as the funnel did and captures all the answers within the Facebook platform. We also narrowed the audience down further within the behavioral health niche.

Another Update...

We're still holding steady at $30-$40 per lead on Facebook and have added a steady flow of leads from Google as well. We've added over $4 million in potential business to their pipeline with 70% of those leads being heavily qualified.

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