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For Your Business

This is Brand Central.

Where Digital Meets Marketing.

Lead Generation

Get more leads and sales for your business using Facebook™ and Instagram Ads. From copywriting, to split testing, to the right images, to the ads strategy that actually finds your ideal customers and turns them into your next customer so you can predictably scale your business.

Sales Funnels

Send traffic to sales funnels that convert passersby to leads and then to actual customers. Maybe you have a website, but what you really need is a funnel focused on creating leads and sales in your business. What's the difference? Money in your pocket is the difference.

Messenger Bots

Ever wish you could be everywhere at once - serving customers, answering questions from potential buyers, and delivering value to new prospects. Well, now you can. Build relationships, start conversations and even sell to customers with messenger bots.

Automations

Get more leads and sales for your business using Facebook™ and Instagram Ads. From copywriting, to split testing, to the right images, to the ads strategy that actually finds your ideal customers and turns them into your next customer so you can predictably scale your business.

GET MORE LEADS AND SALES WITH FACEBOOK™ ADS

Have you tried Facebook™ ads and they've flopped? Or maybe you're crushing it already, but now that you've had a taste of it, you're ready to scale. Get a free audit of your Facebook™ ads and setup completely free, no strings attached, and no sales pitch (unless you tell us you want one!).

Here's what our clients want you to know...

And Here's What Else Our Clients Are Saying...

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Coach

Lindsey M. - Dream Job Coach

"Karen is incredible! She was able to clearly break down, in simple terms, how we could maximize our spend and acquire new customers. In addition to all of that, she was able to use our stats to calculate exactly what targets we needed to hit and how to scale our business to hit our revenue goals using both live and automated webinars. I cannot her recommend enough!!"

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Insurance Agent

Teryl D.

"Karen is incredible! She was able to clearly break down, in simple terms, how we could maximize our spend and acquire new customers. In addition to all of that, she was able to use our stats to calculate exactly what targets we needed to hit and how to scale our business to hit our revenue goals using both live and automated webinars. I cannot her recommend enough!!"

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Medspa Owner

Lisa G.

"We started marketing with them on a smaller scale in 2016, but quickly became impressed with the results they produced for us and expanded our advertising budget with them. If you want proven results with your marketing dollars choose Brand Central Marketing. No more wasted marketing dollars for my small business since we found them."

Ready to put your leads on auto-pilot and scale your business? Book a call to see if we're a good fit.

Want To See How We Make It Happen?

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$3.81 Webinar Registrations For Speech Coaching

November 09, 20202 min read

Find out how we used a ManyChat bot to deliver $3.81 webinar registrations for a speech coach and then turned 16% of those attendees into purchases.

The Client

Stage Time University is a heart-led training organization, helping its clients to master their messages and create unforgettable stories and to plant seeds of hope in the hearts of their audiences so that they can change the world one presentation at a time. 

The Challenge

Stage Time University came to us looking to scale their coaching program through Facebook advertising. They were looking to achieve results through automated webinars. We found that although the cost per sign-up was low at $3.71 per sign-up, the purchase conversion from the webinar was too low with the automated approach at 0.46%. Facebook also seemed to take a disliking to their ClickFunnels landing pages, so we had to get creative with alternative solutions.

The Solution

The first thing we did was think through alternatives to using ClickFunnels to sign people up. The instant solution for us was to use ManyChat instead – we knew we could sign users up directly into the next Zoom webinar. We also knew Darren was GREAT on camera, he’s a world-class speaker after all! So we recommend testing out live webinars instead of automated webinars.

So we got to work setting up the bot and connecting it to Zoom for instant registrations and to ActiveCampaign so that we could nurture our new registrants who signed up from the ads!

The Results

We got people opted into the bot at an average cost of $2.38. We noticed a slight increase in cost per webinar registration – from $3.71 with ClickFunnels to $3.92 with ManyChat. We increased the opt-in rate from 34% on average, to a whopping 62% meaning that we were converting far more people to sign up! 

Webinar Registrations

The data showed very quickly that Darren was MADE to deliver webinars live. We saw the purchase conversion jump from 0.46% of sign-ups with the automated webinar to 3.72% of sign-ups with the live variation to the SAME audience! When looking at the attendee purchase conversion rate, it jumped up even higher to an incredible 15.83%.

Then 16% of webinar attendees purchased the program!

Facebook often throws curveballs, and a low cost per sign-up doesn’t automatically mean that conversion will follow suit. With the right strategy and the right team who is committed to closing the loop on sales (and not just delivering cheap sign-ups!) – your profitability can skyrocket. Want to see how this could work for you? Get in touch!

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